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Campari has moved to make Bourbon “the second major leg” of its group portfolio, after announcing a US$420m deal to acquire a 70% interest in Kentucky’s Wilderness Trail Distillery.
The brand will join Campari’s burgeoning Bourbon portfolio, which is spearheaded by Wild Turkey.
Campari has moved to make Bourbon “the second major leg” of its group portfolio, after announcing a US$420m deal to acquire a 70% interest in Kentucky’s Wilderness Trail Distillery.