- Category – Premix, 26% abv
- Available – From this month
- Location – Canada, Ontario’s off-premise channel through LCBO stores
- Price – SRP of CAD26.95 (US$20.70) per 37.5cl bottle
Campari Group’s Canadian unit is set to release Campari Negroni Ready to Enjoy, a premix Negroni cocktail, in the market.
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The 26%-abv premix uses Campari as its base, blended with London Dry gin and Cinzano Sweet Red Vermouth. The drink debuted this month in Ontario ahead of roll-outs to Alberta and British Columbia in June.
Earlier this week, Campari purchased French flavoured liqueur brand Picon from Diageo for EUR119m (US$125m). Under the deal, Diageo will supply the new owner with the liqueur for two years.
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