
Carlsberg’s venture in the UK has renamed beer brand Kronenbourg 1664 as 1664 Bière amid a “major investment” in the brand, it said today (8 April).
The move follows CMBC’s acquisition of the UK rights to the brand from Heineken in 2023.
Carlsberg’s venture in the UK has renamed beer brand Kronenbourg 1664 as 1664 Bière amid a “major investment” in the brand, it said today (8 April).