Celsius Holdings has revealed plans to acquire health and wellness drinks and snacks maker Alani Nutrition (Alani Nu) in a deal worth $1.8bn.
Kentucky-based Alani Nu will be bought from its co-founders, Katy and Haydn Schneider, as well as Congo Brands’ co-founders, Max Clemons and Trey Steiger.
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The acquisition, expected to be finalised in the second quarter of 2025, includes a net purchase price of $1.65bn and $150 million in tax assets.
Founded in 2018, Alani Nu is a “female-focused” business that produces functional drinks and snacks tailored to Gen Z and millennial consumers.
Operated by Congo Brands up until now, its product range includes energy drinks, protein shakes, snacks, and protein powders.
Celsius said that the deal will create a “leading better-for-you, functional lifestyle platform”, catering to the increasing demand for zero-sugar alternatives.
“Both brands [Celsius and Alani Nu] will be well positioned under the Celsius platform to drive continued distribution gains, access consumers in growing adjacencies, drive innovation and brand awareness, achieve incremental category growth and propel further global expansion,” it added.
The Florida-based energy drinks maker expects the integration of Alani Nu to drive approximately $2bn in sales.
According to Celsius chairman and CEO John Fieldly, the company will “broaden the availability of Alani Nu’s functional products”.
The acquisition is projected to be accretive to cash EPS in the first full year of ownership, with $50m in run-rate cost synergies expected over two years post-closing.
Congo Brands’ Clemons said he believed Celsius would “unlock key growth opportunities” for Alani Nu.
This deal comes as Celsius reported revenues of approximately $332.2m for the fourth quarter of 2024, compared with $347.4m in the same period of the previous year.
The company’s international sales for the three months ended 31 December 2024 increased 39% to $20.3m during the fourth quarter of 2024. Gross profit increased by $0.5m to $166.7m in the period.
