Dutch Bros, the US coffee chain, is to launch retail products through a tie-up with manufacturer Trilliant Food & Nutrition.
In a statement, Dutch Bros, which has around 1,000 outlets, said the push into retail was “a significant milestone in the company’s growth”.
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Christine Barone, Dutch Bros’ CEO and president, added: “We believe this offering will build brand awareness, especially in newer markets by providing exposure to new potential customers.”
Asked when Dutch Bros plans to release further details on the products it plans to launch – and when the products would go on sale – a spokesperson pointed to Barone’s comments at the group’s investor day last week.
Barone had said: “We are still in the early stages, but plan to launch a comprehensive offering of roast and ground coffee and k-cups and additional formats which, we anticipate, will be distributed in grocery, mass and club channels beginning in 2026.”
At the event, Dutch Bros set out plans to have 2,029 stores in 2029.
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By GlobalDataIn 2024, the company generated revenue of $1.28bn, up more than 32% on a year earlier.
System same shop sales increased 5.3% and transactions decreased 0.1% compared to 2023.
Net income stood at $66.5m, versus $10m a year earlier. Adjusted net income was $87.8m, compared to $50.2m the year previous.
Dutch Bros is forecasting revenues of between $1.56bn and $1.58bn.
