Each week, Just Drinks’ editors select a deal that illustrates the themes driving change in our sector. The deal may not always be the largest in value, or the highest profile, but it will tell us where the leading companies are focusing their efforts and why.
Deal focus: Pernod Ricard decides less is more with plan to offload Clan Campbell
The decision fits with Pernod Ricard's stated strategy to prioritise premium brands, but could it come back to bite the Martell brand owner?