Defy’s Defy Water

Category – Soft drinks, enhanced water

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Available – From this month

Location – The US, at Sprouts Farmers Market stores and worldwide online 

Price – Online price of US$36 per 6x16oz (47.3cl) bottles

US wellness drinks company Defy has launched a “high-performance” water.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Defy Water contains added electrolytes as well as minerals such as calcium and magnesium and has a pH of 9.5+, 2.5 points higher than standard water. According to the company, the product was created in response to growing demand for impurity-free water.

Other products in Defy’s portfolio include its namesake CBD performance drink along with a zero-sugar variant. Defy, which was co-founded by former NFL star Terrell Davis in 2019, donates proceeds from each sale to charity.

Last month, PepsiCo launched a zero-sugar Gatorade that contains 10g of protein per 50cl bottle. 

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact