Diageo has teamed up with US mail-order cocktail kit firm Cocktail Courier for a Ketal One vodka campaign that targets the upcoming wedding season.
The company is rolling out two Ketal One kits through Cocktail Courier, including one called Will You Be My Bridesmaid. The kit, created for bridal showers and othe pre-wedding events, includes pre-measured alcohol, mixers, citrus and garnish alongside a recipe card with step-by-step instructions.
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