- Category – RTD, Bourbon-based, 20% abv
- Available – From this month
- Location – The US, available nationwide online and in New York through selected off-premise outlets
- Price – SRP of US$28 per 25cl can four-pack
Diageo has teamed up with US-based canned cocktail start-up Social Hour for a canned premix cocktail from its George Dickel Bourbon brand in the US.
Harvest Whiskey Sour comprises a blend of George Dickel’s 13-Year-Old Tennessee whisky with apple, lemon and cinnamon flavours. The 25cl iteration contains three servings, according to the brand owner.
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By GlobalDataGeorge Dickel is produced at Diageo’s Cascade Hollow distillery in Tullahoma, Tennessee.
“As the prepared cocktail market continues to reach new heights, we couldn’t be more excited to … release something that’s a first for us,” said Cascade Hollow GM Nicole Austin. “The whisky we chose for this pairing brings a level of maturity people typically don’t see in prepared cocktail offerings.”
Earlier this year, Diageo rolled out a George Dickel Bourbon to mark ‘National Bourbon Day’ in the US.
