Swiss dairy giant Emmi has partnered with US-based Equator Coffee to release four ready-to-drink cold brew coffee products.
Financial details were not disclosed.
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The companies have formed Emmi Equator RTD Coffee, which will offer product variations of Pure Black, Hint of Milk and Sugar, Velvet Mocha and Hint of Vanilla.
Women-owned Equator, headquartered in California with ten cafés throughout the state, will offer the beverages at its own locations, as well as at unnamed retailers in California.
The coffee in the products itself will be sourced from a combination of Colombia, Ethiopia and Indonesia, eventually getting roasted in California.
The new line will have a suggested retail price of $3.99 to $4.99 per each 8.5-ounce bottle.
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By GlobalData“We are proud to partner with Equator Coffees, a leader in sustainable and specialty coffee, on launching a premium line of bottled cold brew,” said Brett Lanford, managing director of Emmi Equator RTD.
“We’re confident that pairing Equator Coffees’ rich history with Emmi’s experience in building a successful ready-to-drink coffee brand allows us to deliver distinctive cafe-quality bottled beverages that will drive market growth in the category.”
Helen Russell, co-founder of Equator Coffees said: “We believe that coffee is more than just a beverage.
“It’s a way to connect with others, to create memories, and to build community. We’re delighted to team up with Emmi on a premium cold brew range that broadens our existing selection of specialty coffee and lets customers enjoy the experience they’ve come to expect from Equator Coffees while on the go.”
Just Drinks has approached both companies for further details about the joint venture.
In a joint statement, the groups said that the deal would help Equator meet the demand of the “growing category”.
Across the Atlantic, two weeks ago, UK drinks major Britvic announced last month that it had snapped up Jimmy’s Iced Coffee, alongside Brazilian energy drinks brand Extra Power.
Deal focus: Britvic again uses bolt-on M&A to tap emerging growth sources
