Family-owned German brewer Erdinger Weissbräu has re-enlisted Liverpool FC manager Jürgen Klopp for the latest phase of its ‘never skim an Erdinger’ campaign in the UK.

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GlobalData Strategic Intelligence

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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