Firestone Walker’s Blanc Noise & Simcoe Sequence IPAs – Product Launch

Firestone Walker Brewing Co has scaled up two new IPAs from a pilot project for wider US distribution.

The brewer, which is majority-owned by Duvel Moortgat, has developed the beers at its R&D brewhouse in Venice, California. The new releases have been scaled up to the main Paso Robles brewery and will be available via two different IPA mixed packs in selected domestic markets.

The two beers are Blanc Noise, a hazy IPA brewed with German and New Zealand hops, and Simcoe Sequence, a west coast IPA made using US and New Zealand hops. Blanc Noise will roll out as part of a canned IPA Mixed 12 Pack in all Firestone Walker markets, while Simcoe Sequence will be sold in the brewers’ limited-release bottled IPA Mixed 12 Pack in California, Arizona and Nevada.

The new IPAs names are a nod to the hop varieties contained within the beers (Hallertau Blanc, Simcoe), according to Firestone Walker brewmaster Matt Brynildson.

Duvel Moortgat Brewery bought a majority stake in Firestone Walker in 2015, although the California brewer continues to operate under the stewardship of its original founders Adam Firestone and David Walker, who also remain shareholders. Last year, the company added Cali-Squeeze, previously owned by California-based SLO Brewing Co, to its portfolio.

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