- Category – Soft drinks, mixers
- Available – From this week
- Location – The UK, available online
- Price – SRP of GBP20.92 (US$27.82) per six-pack of 33cl bottles
Ful has launched a range of non-alcoholic mixers from its namesake brand in the UK.
Each bottle in the Ful Spirulina Fizz range, which comprises White Peach, Lemon & Ginger and Lime & Mint flavours, contains a formula of the bacteria-based nutrient supplement, spirulina. According to the company, spirulina contains calcium, plant-based proteins, iron, magnesium and the antioxidant phycocyanin, which gives the liquid its blue-green colour.
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By GlobalDataFul Spirilina Fizz, which is being handled in the UK by Diverse Fine Foods, is available to purchase now from the brand’s website.
“Ful Spirulina Fizz has the feeling of a sparkling soft drink, with the health benefits of a juice, minus the sugar,” said CEO Julia Steuli. “Our vision is to unlock the potential of a climate-positive food source by making products that don’t compromise on convenience or taste.”
Last year, Canadian wellness drinks producer Well released a vodka-based RTD range, that included a spirulina flavoured iteration.
How will soft drinks perform in 2022? – Click here for a Just Drinks analysis