
Functional ingredients like adaptogens will prove key for non-alcoholic drinks producers as inflation crimps spending on products deemed non-essential, industry analysts have claimed.
Post-pandemic health concerns and a longer-term decline in beverage-alcohol consumption could also see the use of adaptogens become “mainstream”.
Functional ingredients like adaptogens will prove key for non-alcoholic drinks producers as inflation crimps spending on products deemed non-essential, industry analysts have claimed.