The head of Diageo has hailed the success of the ongoing partnership between the group’s Johnnie Walker blended Scotch whisky brand and HBO series Game of Thrones.

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GlobalData Strategic Intelligence

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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