Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon’s juice and smoothie brands.
California-based Generous Brands will produce the Original Açaí, Dragon Fruit and Energy Açaí brands at its 500,000-square-foot facility in Bakersfield from 1 July.
Go deeper with GlobalData
“The Sambazon brand is the first of several disruptive brands to become part of a new platform inside Generous Brands called Integrated Partnerships,” Generous Brands chief revenue officer Phil Kooy said.
“Our integrated partnerships platform will leverage Generous Brands’ world-class manufacture-to-market refrigerated capability to accelerate the growth of fresh & functional consumer brand.”
Founded in 2000, Sambazon produces Açaí berry based products including smoothies, juices, smoothies packs, and ready to eat Açaí bowls.
Generous Brands operates in both the US and Canada, distributing to roughly 56,000 retail units across both.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataLast month, the private-equity owners of Bolthouse Farms split the US business into two separate companies. The transaction was enabled by the separate debt recapitalisations of each business.
Generous Brands incorporates fruit and vegetable juices, smoothies, and fortified energy and immunity drinks. Evolution Fresh is also included, a company Butterfly Equity acquired in 2022 from coffee giant Starbucks.
Steve Cornell, the former president of the fresh, beverages and desserts division at Kraft Heinz, was appointed CEO of Generous Brands.
Bolthouse Fresh Foods is the other business, headed by CEO Timothy Escamilla, the former president of Dole Fresh Vegetables.
Butterfly Equity, which acquired Bolthouse Farms from Campbell Soup Co. in 2019, said the separation will “enable accelerated growth via increased flexibility for investment in capabilities as well as acquisitions”.
