Germany registered a rise in wine export volumes in 2024 although revenues were unchanged year on year, according to data from the German Wine Institute (DWI).
In 2024, Germany saw a 3% rise in wine export volume, reaching 1.2 million hectolitres. Export value remained flat at €384m ($416.1m).
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According to DWI managing director Monika Reule, there is a “global trend towards increased white wine consumption”.
“As a traditional white wine country with a 69% share of white grape varieties in cultivation, we are well positioned for this development,” Reule said.
The average price paid by producers for a litre of wine abroad fell by €0.11 to €3.24, influenced by taxes and distribution margins.
Reule said German wine exporters are seeing tough competition from other wine-producing regions, which can frequently produce wine at a lower cost, resulting in a drop in average price.
In the US, the leading market for German wines, the average price of wines increased by €0.22 to €4.75/l in 2024. Despite a 5% drop in volume, exports maintained a value of €63m in the year.
The institute expressed concern over a potential 200% tariff on EU alcohol exports to the US threatened by President Trump.
“If the suspended punitive tariffs on EU wines were reintroduced as threatened, this would significantly slow US exports,” the DWI warned.
It also highlighted that when tariffs were imposed in October 2019, German wine exports experienced value losses exceeding 20%.
The Netherlands emerged as the second-largest market for German wines in 2024, surpassing Norway, with an 8% increase in sales value to €36m and an 18% rise in sales volume, to 170,000 hectolitres.
Poland’s market also showed growth for the second consecutive year, with export volumes increasing 14% to 124,000 hectolitres, while sales revenues were up 7% at €28m.
German wine exports to China saw a 16% rise in sales volume and an 11% increase in value. The DWI did not disclose the exact figures for value and volume.
In 2023, Germany’s wine exports value grew 4% compared to 2022, at €384m.
Despite the rise in value, the total volume of wine shipped abroad declined 2%, amounting to 1.15 million hectolitres.
