The hard seltzer category still has room to triple its volumes in the US, according to Constellation Brands CEO Bill Newlands, as the group prepares to launch a Corona-branded variant in the fast-growing category.
Hard seltzer volumes can reach 180m cases in US – Constellation Brands
The hard seltzer category still has room to triple its volumes in the US, according to Constellation Brands CEO Bill Newlands, as the group prepares to launch a Corona-branded variant in the fast-growing category.