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Heineken CEO Dolf van den Brink has for the most part defended the brewing giant’s pricing strategy, as price hikes hit volumes in the first half and contributed to a cut to a key profitability metric.
Price hikes hit volumes in H1 but CEO stands by overall strategy, while conceding there are “a couple of learnings”.
Heineken CEO Dolf van den Brink has for the most part defended the brewing giant’s pricing strategy, as price hikes hit volumes in the first half and contributed to a cut to a key profitability metric.