The nationwide giveaway campaign, named ’99 Days of Prizes’, gives consumers the chance to win Arizona-branded goods including coolers, instant cameras and mini-fridges. To enter, LDA consumers scan a QR code on cans of Arizona Hard Seltzer.
The competition is open to US residents only and ends 14 September.
Heineken, which teamed up with Hornell last year in a US distribution and marketing tie-up, added that the promotion will be supported by influencer activations on social media platforms.
Arizona Hard Seltzer, which the companies claim is the only offering in the alcoholic sparkling water segment that includes real fruit juice, is available in Mucho Mango, Lemon, Cherry Punch and Grapefruit flavours. Last week, Heineken’s US division secured a tie-up for the brand as the exclusive hard seltzer of the NFL’s Miami Dolphins franchise.
Does Heineken need hard seltzer? – Click here for a Just Drinks comment
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