• Category – Spirits, spiced rum, 37.5% abv
  • Available – From this week
  • Location – The UK, available online
  • Price – SRP of GBP34.50 (US$46.01) per 70cl bottle

Heroes Drinks Co has launched a spiced rum in the UK.

2 Guineas Spiced Rum, launched earlier this week, is described by the company as a “small-batch, premium rum” and is available exclusively from the Heroes Drinks website. The company added that GBP3 (US$4) from each purchase will go towards UK-based lifeboat charities and hospitality funds.

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Heroes Drinks was founded by former soldier Chris Gillan.

“We are delighted to be able to release this premium rum just in time for Christmas,” Gillan said. “We expect the 2 Guineas Spiced Rum will prove very popular with our customers, who are looking for something premium and different.”

Earlier this month, Bacardi launched a global festive marketing activation for its namesake rum brand.

Narrow and deep or broad and shallow? The spirits industry’s dilemma – Click here for a Just Drinks comment