The organisers of trade fair VinItaly are eyeing expansion into the lucrative Asian wine market after signing a trade co-operation deal with the Hong Kong Government.

VinItaly organiser VeronaFiere said today (9 April) that it has signed a trade partnership deal with the Hong Kong Trade Development Council. The agreement will increase Italian wine producers’ access to Southeast Asia, particularly China.

“VinItaly’s expansion into Asia is a unique opportunity for Italian wine producers to showcase the best of Italy’s famous wine industry to buyers and influencers in Asia,” said VeronaFiere president Ettore Riello.

Over the next two years, value sales of Italian red wine to Hong Kong are expected to grow 36% and white wine by 38%, said VeronaFiere. Sales to Hong Kong rose by 33% in 2008 to EUR7.77m (US$10.4m).

As part of the strategic alliance, Italy will be the partner country for the Hong Kong International Wine & Spirits Fair this November.

“Since the HK government abolished taxes and duties on wines and spirits in early 2008, Hong Kong has rapidly gained a global reputation as the wine capital of Asia,” said Benjamin Chau, deputy executive director of the Hong Kong Trade Development Council.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.