Kopparberg Mixed Fruit Tropical Cider

Category – Cider, fruit-flavoured, 4% abv

Available – From last week

Location – The UK off-premise

Price – SRP of GBP2.05 (US$2.90) per 50cl can, GBP5 per 4x33cl can pack

Kopparberg has unveiled a new limited-edition fruit cider.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Kopparberg Tropical Mixed Fruit is on sale at UK retailers including Tesco, Morrisons, Asda and Co-Op. The new flavour is packaged in the Swedish company’s first bespoke can for one of its products.

“This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer,” said Kopparberg head of marketing Rob Salvesen.

To support the launch, Kopparberg is rolling out a social media giveaway featuring BBQs and other Kopparberg-branded products, launching on 23 April.

Last Summer, Kopparberg released a three-strong range of hard seltzers accompanied by an online activation called ‘#SummerDelivered’. 

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now