Mixer brand Three Cents is expanding its presence in Asia with a distribution deal covering Hong Kong and Singapore.
The company has hired Proof & Company, the Singapore-based distributor, to market its sodas and tonics to on-trade customers in the two territories.
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George Bagos, the general manager of Three Cents and a co-founder of the brand, said Hong Kong and Singapore have “a thriving cocktail culture”.
Proof & Company will initially sell five products, including a pink grapefruit soda and a new fig leaf soda.
Adrian Chung, the general manager of the distributor’s business in Hong Kong, said: “The demand for high-quality mixers has never been greater, and Three Cents will bring an exciting new dimension to the premium cocktail experience in our markets.”
Coca-Cola HBC acquired the parent company Three Cents in 2022 in a deal worth €45m (then $45.9m).
Three Cents was founded in 2014 by Bagos, Dimitris Dafopoulos, George Tsirikos and Vassilis Kalantzis, a group of bartenders and food and beverage professionals.
Coca-Cola HBC classifies Three Cents under its “adult sparkling” business. In the bottler’s 2024 annual report, the company said sales volumes from that part of its portfolio rose at a “high single-digit” rate last year on an organic basis. It said a factor in the division’s growth was the launch of Three Cents into more markets.
