• Category – Alcoholic sparkling water, 5% abv
  • Available – From this month
  • Location – The US, available in 27 states
  • Price – SRP of US$9.99 per four-pack of 12oz (34.1cl) cans

Proof Point, which was teased by the company eight months ago, is rolling out to 27 markets across the country this month. Retailing at US$9.99 per four-pack, each of the four variants has a spirits base.

The line comprises:

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
  • Vodka Seltzer with Lime
  • Whiskey Seltzer with Blackberry Lemon
  • Rum Seltzer with Mango Pineapple, and
  • Tequila Seltzer with Grapefruit

“We love that Proof Point is already making its mark on culture, but our ingredients are also a major reason for why this brand is different,” said Brittany Lanier, Proof Point’s senior marketing manager at Molson Coors. “We’ve crafted Proof Point with high-quality spirits that were previously missing from the category, like barrel-aged whiskey, Caribbean rum, six-times distilled vodka and Mexican Tequila.

“This brand is all about amplifying and elevating the realest voices with a hard seltzer that matches their authenticity.”

Proof Point joins Coors Seltzer and Vizzy in Molson Coors’ hard seltzer assault, which also includes The Coca-Cola Co’s Topo Chico.

Why Heineken’s Distell Group swoop would be all about South Africa – Click here for an analysis