
Monster Beverage Corp. has defended rolling price increases, insisting the hikes “should be able to be tolerated by the consumer” and are necessary to mitigate against its own rising costs.
Monster upped its prices by 6% in the US in September.
Monster Beverage Corp. has defended rolling price increases, insisting the hikes “should be able to be tolerated by the consumer” and are necessary to mitigate against its own rising costs.
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