Monster Beverage Corp’s Reign Lilikoi Lychee

Category – Energy drink

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Available – From this month

Location – The US, nation-wide

Price – Not specified

Monster Beverage Corp has added a new flavour to its Reign Body Fuel energy drink portfolio in the US.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Lilikoi Lychee is the 13th variant to join the Reign line. According to the company, Reign, which has been designed for pre- and post-workout, and 300mg of natural caffeine per 16oz c(45.5cl) an and with no artificial flavours, as well as being sugar and calorie-free.

“Reign Total Body Fuel provides a much-needed energy boost to keep me powered and pumped throughout the day,” said actress & Reign brand ambassador Natalie Eva Marie.

Monster debuted Reign in the US in March last year. Seven months later, the firm expanded the brand’s footprint to the UK, with Coca-Cola European Partners (CCEP) handling distribution. The Coca-Cola Co owns a 16.7% stake in Monster.

PepsiCo’s Rockstar buy takes energy drinks fight global – Click here for a just-drinks comment

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now