- Category – Spirits, vodka, 40% abv
- Available – From last month
- Location – The UK
- Price – SRP of GBP25 (US$34) per 70cl bottle
Nemiroff has rolled out a limited-edition version of its namesake vodka brand in the UK.
Nemiroff Space Edition, revealed last week, has been created to mark the launch of Ukrainian Satellite Sich-2-30. The Ukrainian vodka producer added that aside from the iteration’s one-off packaging design, a 12th stage of filtration had been added to the production process to mark the 12 astronauts of the Apollo moon mission.
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By GlobalDataThe release comes five months after the company made its UK debut, a move it described at the time as a “key milestone”.
In 2018, Nemiroff secured a global marketing tie-up with mixed martial arts brand Ultimate Fighting Championship.
Vodka volumes have enjoyed a steady climb in the UK during the last decade, GlobalData figures show. Between 2017 and 2020, the category grew at a steady compound annual growth rate (CAGR) of 1.5%, in spite of a stall-out during the height of the coronavirus pandemic in 2020.
From 2021 until 2026, volumes are expected to resume growth at a mildly accelerated CAGR of 1.8%.
