The new multipack, which rolls out in the US next month, is a “direct response” to increased consumer demand for the option during the COVID-19 pandemic, Essentia said. The SKU will be the first six-pack of 50cl bottles of high pH water to be sold in the country.

“As consumers reduced the number of trips outside their homes during COVID-19, we saw a surge in multipack purchases,” said Essentia CEO Scott Miller. “The launch of our 50cl six-pack fulfils our customers’ needs while driving the brand’s growth in the category.”

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Earlier this year, Nestle announced the takeover of Essentia for an undisclosed fee. The acquisition took the group further into the high-end functional waters category at the same time as it attempts to sell off lower-value assets. In February, Nestle agreed to divest its North American bottled water brands to a private equity company in a US$4.3bn deal.

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