US-based Next Century Spirits has its eyes on further activity in the “better-for-you” segment, following its purchase of RTD cocktail and seltzer company Xed Beverages for an undisclosed sum.
Next Century Spirits targets holistic drinks following Xed Beverages buy
“Canned cocktails can have all the benefits of a seltzer. That is very much where we think the trend is going” – Next Century Spirits co-CEO Anthony Moniello.