PepsiCo is to launch a zero-sugar variant of its Walmart-exclusive Mtn Dew flavour Frost Bite.

Frost Bite Zero Sugar will roll out in the US next week, one year after the original melon-flavoured version went on sale in Walmart. The beverage is available in 20oz bottles and 12x12oz can multi-packs.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Frost Bite Zero Sugar joins a list of Mtn Dew launches and activations already this year. As well as new flavours including Major Melon Zero Sugar, PepsiCo has invested in the brand with the launch this week of functional energy drinks line Mtn Dew Rise Energy. The new product, which contains 180mg of caffeine per can, will be promoted by professional basketball player LeBron James, who ended an 18-year sponsorship deal with The Coca-Cola Co earlier this year.

PepsiCo also extended the National Basketball Association sponsorship for Mtn Dew with a new multi-year agreement signed at the start of this month.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – Click here for a just-drinks comment

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now