PepsiCo’s Bubly Bounce energy drink

Category – Soft drinks, energy

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Available – From this month

Location – The US, available in the off-premise channel

Price – SRP of US$10.99 for 18x12oz multipack in branches of Walmart

PepsiCo has launched a caffeinated version of its Bubly sparkling water brand.

Bubly Bounce contains 35mg of caffeine per 12oz (35.5cl) can and rolls out in the US grocery channel and online. A single-serve 16oz can, containing 47mg of caffeine, is also available. In comparison, the smallest brewed coffee from Starbucks contains about 130mg of caffeine.

“As more individuals seek out sparkling waters with added benefits, Bubly Bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine,” said Zach Harris, VP for the water portfolio at PepsiCo Beverages North America.

Five flavours are available – Mango Passion Fruit, Triple Berry, Blood Orange Grapefruit, Citrus Cherry and Blueberry Pomegranate.

The launch is the latest extension for Bubly, launched in 2018 in an attempt to capture the strong growth of sparkling flavoured water brands such as Lacroix. In October last year, PepsiCo launched Bubly Drops for the SodaStream platform in the US.

In 2019, The Coca-Cola Co launched Aha, a flavoured sparkling water range that includes a shot of added caffeine. Aha replaced Coca-Cola’s Dasani sparkling water in the company’s portfolio.

Why bottled water should tap into more drinking occasions – Click here for a just-drinks comment