PepsiCo’s Soulboost flavoured sparkling water brand is fronting a marketing campaign in the US in which five US consumers will each win US$5,000 to help them rediscover what the brand describes as their “happy place”.

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GlobalData Strategic Intelligence

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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