![](https://www.just-drinks.com/wp-content/uploads/sites/29/2023/09/Pernod-Ricard-Christmas-2023.png)
Pernod Ricard’s UK operation plans to spend more on marketing than last year in the coming holiday period, presenting its brands as an affordable luxury.
“In challenging times, some people will retreat. We’re actually going the other way” – Pernod Ricard UK commercial director Ian Peart.
Pernod Ricard’s UK operation plans to spend more on marketing than last year in the coming holiday period, presenting its brands as an affordable luxury.