
Pernod Ricard has defended the launch of its Absolut Vodka paper bottle amid “greenwashing” claims from industry watchers.
Pernod Ricard acknowledges the goal is to reach a 100% bio-based bottle and says its trial is a stepping stone.
Pernod Ricard has defended the launch of its Absolut Vodka paper bottle amid “greenwashing” claims from industry watchers.