
Pernod Ricard has introduced Nocheluna Sotol to major European markets, following its launch in the US and Mexico late last year.
Pernod Ricard CEO Alexandre Ricard said backing Nocheluna Sotol represented an opportunity to build the category from scratch.
Pernod Ricard has introduced Nocheluna Sotol to major European markets, following its launch in the US and Mexico late last year.