Pernod Ricard is to launch a range of Beefeater gin RTD cocktails in the UK after a trial in two other markets.
The three gin & tonic flavours will roll out from this month to the UK convenience channel and wider off-premise, Pernod said today. The 4.9%-abv premixes carry an SRP of GBP2 (US$2.75) per 25cl can.
The range comprises:
- Beefeater London Dry Gin & Tonic
- Beefeater Pink Strawberry Gin & Tonic
- Beefeater Blood Orange & Tonic
The RTDs were given a pilot launch in Ireland and Australia last May. For the UK release, the cans have been given a new look and feel to align with Beefeater’s updated packaging across the range, which was unveiled earlier this year. The new Beefeater bottle uses less plastic than previous versions and features a paper label instead of a PVC one.
The packaging is one of a number of Beefeater innovations launched in recent months, including the 20%-abv Beefeater Light and new flavour Beefeater Peach & Raspberry.
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