
French spirits major Pernod Ricard sees its Asian markets as providing the greatest potential for growing its direct-to-consumer (D2C) business unit long-term.
Pernod’s D2C unit comprises two e-commerce assets, Bodeboca and The Whisky Exchange, with the company expecting growth to be driven primarily by the latter.
French spirits major Pernod Ricard sees its Asian markets as providing the greatest potential for growing its direct-to-consumer (D2C) business unit long-term.