Pernod Ricard‘s Method and Madness Mulberry Wood

Category – Spirits, whiskey, Irish, 46% abv

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Available – From this week

Location – Available in Ireland and Finland as well as online

Price – RRP of EUR95 (US$112) per 70cl bottle

Pernod Ricard’s Irish Distillers unit has added a further expression to its Method and Madness Irish whiskey portfolio.

Mulberry Wood, announced today, is a single pot-distilled whiskey that has been finished in 50-litre white mulberry casks – a world first, according to the company. The limited-edition whiskey was first aged in a combination of first-fill and re-fill American Oak barrels.

This month’s addition follows the 2019 releases of wild cherry wood and acacia wood expressions from Method and Madness, which debuted in 2017.

“With its unusual wood structure and small cask size, there’s no doubt that mulberry wood presented its challenges, with early trials failing,” said Irish Distillers’ maturation research & innovation technologist, Anna Lazaridou. “But, our … dedication to trial and error has produced a beautifully-balanced whiskey”.

Earlier this month, speculation from 2014 resurfaced that Pernod could be lining up a move for Australian wine company Treasury Wine Estates

Why Treasury Wine Estates’ woes don’t equate to a Pernod Ricard purchase – click here for a just-drinks comment