- Category – Spirits, vodka, 40% abv
- Available – From this month
- Location – Available in Global Travel Retail
- Price – SRP of GBP24 (US$30) per 70cl bottle, limited to 600 units
London’s Portobello Road Distillery has released a vodka in its domestic market that has been steeped in asparagus for 24 hours.
The limited-edition – 600 bottles have been produced – will be available this month to the UK on- and off-premise through distributor Mangrove. According to the craft distiller, this is “the world’s first asparagus vodka”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“In 2015 we launched an Asparagus Gin as part of our limited-edition ‘Directors Cut’ series,” said Portobello Road co-founder Jake Burger. “While it … captured the public’s imagination, the fact it was a gin and therefore required to be juniper-led, the actual asparagus flavour was quite subtle. So when we stepped into vodka production, we wanted to revisit the ingredient, but this time in a product where the flavour could really stand out … in mixed drinks.
“We are seeing a real desire from customers for more savoury drinks … perhaps in response to the overly sweet, sugary spirits that have flooded the market in recent years.”
Just under a year ago, the company dropped the word ‘gin’ from its name as a result of a shortage of English wheat spirit at the time.
