
Price matters less to consumers post-COVID – PepsiCo CEO
Ramon Laguarta said price elasticity around the world has fallen while also highlighting that the soon-to-be-launched Hard Mtn Dew is not a hard seltzer.

Ramon Laguarta said price elasticity around the world has fallen while also highlighting that the soon-to-be-launched Hard Mtn Dew is not a hard seltzer.