Intercontinental Brands (ICB) has launched blackcurrant and cherry flavours of its St Helier pear cider range.
Category – Pear cider, 5% abv
Available – Summer 2010
Location – on- and off-trade in the UK
Price – GBP1.59 (US$2.4) per 50cl bottle
Distribution – ICB Ltd.
“Blackcurrant cordial has often been added to cider in the bar and consumer research identified that St Helier Pear Cider with Blackcurrant would be a sure winner,” said ICB.
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