- Category – Liqueur, Irish whiskey-based, 30% abv
- Available – From July
- Location – Australia, available in the off-premise channel through BWS and Dan Murphy’s
- Price – SRP of AUD48.99 (US$36) per 70cl bottle
Quintessential Brands is debuting a flavoured version of its Dubliner Irish whiskey brand in Australia this summer.
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Flavoured with chilli and cinnamon, Dubliner Fiery Irish is the second flavour in the brand’s range, alongside Dubliner Whiskey & Honeycomb. The Australian launch will be followed by international roll-outs to markets including the US, UK and a selection of EU countries throughout 2022. A launch into the Global Travel Retail channel is also being planned.
“Its lower abv makes it a more accessible taste for those who are new to whiskey,” said global brand marketing director Bronagh Hunt. “As a brand that aims to broaden the appeal of Irish whiskey and bring something fresh to the category, we feel we’ve hit the mark with Dubliner Fiery Irish.”
In 2019, UK-based Quintessential launched Dubliner’s Whiskey Beer Cask series. Each of the three expressions was matured in a cask previously used by an Irish brewer.
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