Spain-based wine group Raventós Codorníu has added to its non-alcoholic range with its first ‘zero’ alcohol still wine.
The group already markets a non-alcoholic cava sparkling wine but is rolling out Raimat Zero still wines.
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Raventós Codorníu is selling two wines – a white and a rosé – which have alcohol content of less than 0.5% and therefore allowed to be classified as non-alcoholic.
The company has made its Raimat Zero Blanco from Xarel-lo and Chardonnay. Its Raimat Zero Rosado comes from Merlot, Cabernet Sauvignon and Grenache. The wines have an RRP of €8.95 ($9.67).
The Raimat winery, located in Lleida in Catalonia’s north-east, is one of fifteen in the Raventós Codorníu portfolio in Spain, Argentina and California.
The group is working to make the Codorníu brand 100% organic by 2024 – a milestone that has already been achieved by the Parxet, Titiana and Raimat cava brands. Its new Raimat Zero wines are certified organic.
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By GlobalDataRaventós Codorníu’s wider brand portfolio includes Viña Pomal, and La Vicalanda in Spain, plus Artesa in California and Séptima in Argentina.
While non-alcoholic wine remains an emerging market, some major producers of conventional wine are making investments in the area.
Schloss Wachenheim is doubling production capacity for its non-alcoholic sparkling wine to meet growing demand for alcohol alternatives, the German sparkling-wine group told Just Drinks in May.
Earlier this month, Champagne giant Moët Hennessy Louis Vuitton (LVMH) bought a minority stake in French alcohol-free sparkling wine brand French Bloom.
Speaking to Just Drinks in May, French Bloom co-founder Frerejean-Taittinger said around “80% of our customers” in the markets where the company does business “are actually individuals who enjoy both alcoholic and non-alcoholic beverages interchangeably throughout their evenings, weeks, or months”.
She added: “They are ‘flexi-drinkers’ and interestingly, our core clientele reflect where I believe the wine market is going: drinking higher quality but less often.”
