• Category – Soft drinks, energy
  • Available – From next month
  • Location – The US, available nationwide
  • Price – Not immediately available

Red Bull is to debut a limited-edition strawberry & apricot-flavoured extension of its namesake energy drinks brand in the US.

Red Bull Summer Edition Strawberry Apricot will begin hitting Walmart‘s shelves nationwide from 4 April, with a wider off-premise launch taking place from May. The expression will be sold in single cans, in both 8.4oz (25cl) and 12oz (35cl) formats.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Further details regarding the SRP or the caffeine content were not immediately available.

Past ‘Summer Edition’ variants from Red Bull have included Watermelon, Beach Breeze, Coconut Berry and Dragonfruit.

The energy drinks category in the US is in healthy shape at present, having increased in value terms by nearly US$7bn since 2017, according to GlobalData. Category growth is set to continue in the future - albeit at a slightly slower rate - with sales predicted to top $24.6 bn by 2026. The ten-year compound annual growth rate (CAGR) of the category is forecast to be 5.05%.

Have soft drinks brand owners been virtue signalling over Ukraine? - Click here for a Just Drinks comment