• Category – Spirits, Tequila, flavoured, 32% abv
  • Available – From this month
  • Location – Retailers in selected US states, The Caribbean and online
  • Price – SRP of US$44.99 per 75cl bottle

Rock N Roll Tequila has launched a new flavoured expression.

Rock N Roll Tequila Strawberry, launched last week, uses 100% blue weber agave as well as strawberry flavourings. The iteration will be available in Florida, Rhode Island, Oklahoma, Massachusetts and New Jersey in the coming weeks.

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The company confirmed that the iteration, packaged in the brand’s guitar-shaped bottles, will be also be available for purchase from retailers throughout the Caribbean, as well as via the company’s e-commerce website.

“We’ve been working hard on Rock N Roll Strawberry for two years now,” said company COO Chris Ferrone. “It has an undeniable taste that’s 100% unique to the category.”

Other Tequilas in Rock n Roll’s stable include Mango, Platinum and Cristalino Añejo.

Last week, Diageo launched an orange-wine-finished expression for its Don Julio Tequila brand in the US.

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