Japanese beverage company Sapporo is to release a curry beverage in a coffee-style can.
Curry Mood Medium Spice will be available from 23 August for JPY140 (US$1.30) per can, excluding tax, Sapporo said last week. The launch is from Sapporo’s canned coffee subsidiary, Pokka Sapporo Food & Beverage Co, and like other canned coffees sold in Japan’s convenience stores is designed to be sold hot or at room temperature.
Curry mood contains ten spices and comes in a 190g can. According to Sapporo, it can be consumed with bread or rice balls to be part of a meal.
“It’s perfect when you feel like curry,” the company said.
In 1972, Pokka Sapporo launched Japan’s first 190g canned coffee, a format that became popular through the growth of hot-drink vending machines. Most Japanese convenience stores also have a hot shelf for canned coffee and other hot drinks.
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