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The introduction of minimum unit pricing (MUP) in Scotland has not “significantly impacted” the alcohol industry’s performance and may have accelerated premiumisation trends, a study has concluded.
“To be fair, it’s business as usual. It’s happened, it’s done, everybody’s moved on” – Scottish producer.
The introduction of minimum unit pricing (MUP) in Scotland has not “significantly impacted” the alcohol industry’s performance and may have accelerated premiumisation trends, a study has concluded.