Actor and film maker Seth Rogen is to sell drinks under his cannabis lifestyle brand Houseplant in the US.
Rogen is rolling out a line of THC-infused sparkling waters, which will go on sale at Total Wine & More stores “in select states” and via the drinkhouseplant.com website.
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The drinks have a “low, approachable dose” of 3mg of THC per serving, Houseplant said in a statement.
The beverages are sold as a four-pack at $19.99 and come in four flavours: blackberry, black cherry, citrus and pineapple.
“Not every situation is right for smoking and not everyone wants to smoke,” Rogen, Houseplant’s co-founder, said. “Houseplant beverages offer an approachable dose that’s perfect for those trying THC for the first time and for regular consumers like me who will love having a delicious, low-calorie, drinkable option.”
The company said the drinks “will continue to roll out in additional stores and markets” next year.
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By GlobalDataIn October, Canada-based cannabis and beverage company Tilray Brands entered the US THC drinks market with a range of Delta-9 THC mocktails and seltzers.
The Delta-9 THC beverages were launched in “key markets” across the US. The range included brands such as the seltzers 420 Fizz and Fizzy Jane’s, as well as the mocktails Herb & Bloom and Happy Flower.
A month earlier, California Governor Gavin Newsom proposed a ban on the sale of consumable hemp products that have a detectable level of THC in the state.
The regulation also set a minimum age of 21 to purchase hemp products in California.
Newsom introduced the emergency regulation to “protect” children from the “adverse” health effects of “dangerous” consumable hemp products that were available in retail stores across the state.
In May, US President Joe Biden set out plans to reclassify marijuana as a less addictive drug under federal law, consequently carrying fewer penalties for possession or sale.
Marijuana has a so-called ‘schedule one’ status in the Drug Enforcement Administration’s (DEA) Controlled Substances Act, placing it on the same level as heroin and methamphetamine.
At the time, the US National Cannabis Industry Association (NCIA) welcomed the proposal to reschedule marijuana but noted it was just a “first step” towards a “rational marijuana policy”.
In the US, there are a number of CBD and THC beverage companies working within legalised states. However, few of the major brand owners have fully committed to the category and some have pulled back from previous investments.
