Growth both locally and internationally has forced Distell to restructure its wine marketing and sales division to create a specialist boutique department.


The new department will be responsible for 13 top brands with a greater emphasis on driving the high-end of the market, where a higher level of liaison with markets is required.


Among the labels are Allesverloren, Stellenzicht, Alto, Jacobsdal, Le Bonheur, Plaisir de Merle and Uitkyk.


Distell’s global wine marketing manager, Peter Hafner, said the company also included the reserve brands of the Nederburg, Fleur du Cap and Durbanville Hills ranges.


Of the company’s local sales team of 80, 18 have been hived off to concentrate on the boutique wine market.


This goes hand in hand with South Africa’s drive in the UK to create a niche for itself in the over £5 category.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.


“South Africa’s reputation as a quality producer in the super-premium sector and above has grown significantly in recent years,” said Hafner.